A real case
How my product got recommended by ChatGPT
No ads, no deals, not a cent of budget. One day ChatGPT started naming my service first in its niche, and the first clients arrived at night. Here is how it happened and how to repeat it for your product.
Watch the video about this case
What happened
Ask ChatGPT: I need to sell an apartment, recommend a service that turns photos into a finished video with voiceover and music in several languages. It answers with a list, and the first item is my service Media4Estate, marked as its favorite. First I saw it with my own eyes. Then analytics confirmed it: visitors arrived with the chatgpt.com referrer and utm_source=chatgpt.com tags. Two became clients within the first week: one from Portugal, one from Algeria. Both came at night, while I slept.
Why ChatGPT picked my service
It was not luck. Three things came together. 1. I did not block AI crawlers. Most sites block GPTBot, often without knowing it: Cloudflare or an SEO contractor does it for them. I opened it deliberately, back when that was considered questionable. 2. The product is described so a machine understands it: clear, factual, no fluff. What the service does, for whom, what it costs, which languages. LLMs cite what is easy to cite. 3. A narrow niche and an early start. Media4Estate was among the first AI video services built specifically for real estate. When a model answers a narrow question, it is easiest to pick the one that matches the query exactly.
Why this matters for any business
People increasingly ask ChatGPT, Perplexity and other assistants for advice instead of Google. There are no ten blue links there: the assistant names two or three products, and that is it. Either you are among them or you do not exist. This is a new discipline, GEO, Generative Engine Optimization. It overlaps with classic SEO but plays by its own rules: machine readability, structure, facts, crawler access, and answers to the questions people actually ask.
How to get recommended by AI: 5 steps
Open the doors
Check robots.txt: GPTBot, ClaudeBot, PerplexityBot and other AI crawlers must have access to your site.
Speak in facts
A clear description: what the product is, who it is for, what it costs, how it differs. No marketing fog.
Give machines structure
Schema.org markup, an llms.txt file, static HTML instead of bare JavaScript.
Answer the questions
Pages that literally answer what people ask assistants: FAQ, comparisons, prices.
Own a niche
The sharper the positioning, the easier it is for AI to pick you. Another video service loses to AI video for real estate.
Want AI to recommend your product?
I set up visibility in ChatGPT and other assistants the same way I set it up for my own product. We start with a short call: I check how AI crawlers see your site and tell you what to fix first.
Discuss my product