One monthly retainer

    From research to a working launch

    New markets, new products, growth of existing companies.

    Companies bring me in at a decision point: a new product, a new market or country, a project on land, or a business that needs new markets, new channels or a new model. One retainer covers the whole chain, from the first research to a working launch, and I do the work myself with AI agents.

    Usually this is two professions

    A consultant

    Researches the market and writes the plan. Then the plan waits for someone to build it.

    An agency or a developer

    Builds what it is asked to build. Whether it fits the market is not its question.

    One person for both

    I research, write the guide and build what it needs myself, so nothing gets lost between the plan and the launch.

    What one retainer covers

    01Diagnosis of what already exists

    • Technical audit of the website: indexing, markup for search engines and AI assistants, forms, analytics, cookie consent
    • Presence audit: social profiles, Google business profile, LinkedIn, and whether you appear for the queries your buyers type
    • What ChatGPT and other assistants say about you, and whether it is true
    • A private page with what is wrong, what to do and in what order

    02Research down to facts

    • Due diligence on companies and people: registries, owners, filed accounts, sanctions lists
    • Market: demand by country and segment, buyers, channels, competitors, price anchors, partners
    • Interviews with potential buyers before launch, with transcripts and conclusions
    • Rules: national and EU law, duties, product norms and certifications, data protection, AI Act
    • Land and property: cadastre, court records, planning, protected areas, neighbouring sales
    • A fact register: every statement linked to its primary source

    03The guide

    • A step-by-step launch guide: stages with gates, timelines and money; for every step the law, the authority, the documents and the fees
    • Two documents from one base: an internal guide for the team and a version for investors
    • A directory of authorities, partners, contractors and channels
    • A team playbook, a promotion plan by channel and a 90-day plan by week
    • Pricing by country: delivered price with duties, logistics and VAT

    04Materials for the people who decide

    • Interactive presentations in the browser instead of PDF, with access by code and a notice each time someone opens them
    • Company presentations for B2B buyers, tailored to each target direction
    • An investor pack: a one-pager before NDA, a memorandum after NDA
    • Draft letters to authorities in the country's language, reviewed by your lawyer
    • For a new product: name options, a trademark check and a logo

    05The build, myself, with AI agents

    • Multilingual websites and landing pages, calculators, request and pre-order forms
    • Private pages and an investor room behind NDA, every opened document tracked
    • A working prototype in days, with payments and an admin panel
    • Voice and text AI assistants on your own knowledge, document automation with a human check
    • CRM, dashboards, notifications for every visit to the materials
    • Video without filming, 3D scenes and renders from drawings, AR try-on by a link
    • Visibility in Google and ChatGPT, outreach, distributor search, trade fairs, a demand test with pre-orders

    06Compliance built in

    • AI Act: visible AI labels, machine-readable metadata, AI disclosure by assistants in the first sentence
    • Data protection: consent, privacy notices and data-processing terms
    • Sanctions screening of the parties to a deal
    • Anonymised versions of the materials when you need discretion

    07Keeping it running

    • Materials updated the same day new facts arrive
    • A report on the numbers every month
    • New channels, new content and new markets as the project moves

    Monthly retainer

    Priced by scope

    monthly, named after the first call

    The amount depends on the scope of the task: I name it after the first call, and it is fixed in writing before the start. From the first month one retainer covers the research, the guide, the materials, the build and the running. No separate bill for each piece.

    You pay directly for ad budgets, domains, hosting and paid subscriptions, in accounts in your name. Prepayment.

    A first step before the retainer

    If you want to see the work before committing to a month, one piece of work can be done on prepayment first: a diagnosis, a research report or a presentation. Its scope and price are agreed on the call.

    Book a call

    How I work

    • Research before building: a fact that is not confirmed does not go into the material.
    • Start small: I would rather talk you out of an early expense than sell it.
    • Everything is built in your own accounts and domains. Nothing is locked to me.
    • A few projects at a time, so each one gets real attention.

    What stays with you

    • You decide, sign and negotiate.
    • I do not accept payments or give discounts on your behalf.
    • I do not raise investment or give legal, tax or engineering opinions; legal review is done by your lawyer.
    • I do not promise sales and do not manufacture anything.
    • Paid ads run through specialist partners, on your budget.

    Questions about working together

    What people ask before the first call.

    How much does it cost to work with Mykhailo Koblychenko?

    One monthly retainer. The amount depends on the scope of the task: I name it after the first call, and it is fixed in writing before the start. From the first month it covers the research, the guide, the materials for investors and buyers, the build and the running; there is no separate bill for each piece. Ad budgets, domains, hosting and paid subscriptions are paid by the client directly.

    Sources: What to compare against: fractional roles in DACH and CEE

    Can we start with one piece of work instead of a monthly retainer?

    Yes. One piece of work can be done on prepayment as a first step: a diagnosis, a research report or a presentation. Its scope and price are agreed on the call. Most of the value comes when one person carries both the research and the build, which is why the main format is the retainer.

    How fast can we start, and how long does it take?

    The first step is a short free call. Before it I study your company: the website, the profiles, the public records. The guide then sets stages with clear gates and timelines, so you see in advance what happens when. When an idea needs testing before a large budget, a working prototype can be ready in days.

    What stays with me as the client?

    You decide, sign and negotiate. I do not accept payments or give discounts on your behalf, raise investment, give legal, tax or engineering opinions, or promise sales. Paid ads run through specialist partners on your budget, and legal review is done by your lawyer.

    Who owns the result, and what happens if you are unavailable?

    Everything is built inside your own accounts from day one: your domain, your hosting, your repository, your CRM. Nothing is locked to my infrastructure. Every project is handed over with a short written map of what sits where and how it is deployed, so someone else can pick it up without me.

    Who is behind the invoice?

    Mykhailo Koblychenko s.p., a sole proprietorship registered in Ljubljana, Slovenia, at Dimičeva ulica 9. Invoices are issued in euros. You talk directly to the person who does the work, not to an account manager.

    Tell me where you are

    Two sentences are enough: what the company does and what decision is ahead. I will tell you honestly what to check first and whether you need me at all.

    Book a call

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